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Product studio · United Arab Emirates

Marketers who ship
serious software.

We are not a typical IT vendor. We understand the business first — then build the platform that runs it. Free zone registries, AI CRM, sports data, membership SaaS, payments and licensing. All in production.

7
platforms in production
12
capability modules
7
named clients & authorities
app.dezly.ai / pipeline
D
Deal pipeline
AI scoring live
Qualified · 4
AED 84k
92
AED 22k
61
Proposal · 3
AED 310k
97
Won · 7
DEZLY suggests
Follow up on Q3 licence renewals — 14 licences expire in 30 days and 6 have no owner assigned.
Trusted by
Creative City
RAKEZ
SVN
INSPIRE
Kora
UAE Chess Federation
Aubrion
The products

Real platforms, running real operations.

Click through the modules — these are the screens our clients work in every day.

DEZLY

AI-native CRM

A CRM that does the reading for you. DEZLY scores every deal, drafts the follow-up and tells the team who to call next — built for businesses selling services, licences and memberships, not just SaaS seats.

  • AI deal scoring and next-best-action
  • Renewal and expiry automation
  • WhatsApp, email and calls in one thread
  • Agent and partner portals with commission tracking
Book a walkthrough
dezly · accounts / Aubrion Holdings
AH
Aubrion Holdings
Dubai · 3 open opportunities · Owner: Sara M.
Score 97
Pipeline
AED 412k
Win prob.
74%
Next renewal
18 d
Activity
✓
Proposal accepted — trade licence renewal ×14
Today 09:41 · auto-logged from portal
◆
DEZLY drafted follow-up in Arabic & English
Yesterday · awaiting approval
☎
Call with Faisal — 12 min
Mon 14:20 · transcript summarised
DEZLY copilot
Renews in 18 days and has never been upsold. Two subsidiaries hold licences in the same free zone — a bundled renewal saves them 9%.
Send bundled quote
Assign to Sara M.
Health signals
EngagementHigh
Payment historyClean
Doc compliance2 missing
Capabilities

Twelve modules. One operating platform.

All capabilities →
01

Consultation & advisory

Process mapping, revenue leak analysis, and an honest build-or-buy answer before a line of code.

02

Digital transformation

Paper and spreadsheet operations turned into governed digital workflow, phase by phase.

03

DEZLY · AI CRM

AI scoring, next-best-action and renewal automation for service and licence businesses.

04

Free zone & formation

Incorporation, shareholders, UBO, activity catalogues and the full company lifecycle.

05

Licensing & registry

Issuance, amendment, renewal and cancellation with a defensible audit trail.

06

Payments

Multi-rail collection, invoicing, refunds and reconciliation on an append-only ledger.

07

Value added services

Insurance, bank account opening, PRO, attestation and courier — sold as bundles.

08

Visa & immigration

Quota management, entry permits, medicals, Emirates ID and status tracking.

09

Compliance, AML & KYC

Screening, customer risk rating, periodic review and regulator-ready reporting.

10

Data & analytics

Operational dashboards built on event tables, not exports — numbers leadership trusts.

11

Integrations & API

Government portals, banks, PSPs, immigration and any legacy system already in place.

12

Managed services

We run it after launch: SLAs, monitoring, releases and a named team you can call.

How we work

Business model first. Then the software.

01

Understand the money

How the business earns, what a delay costs, where revenue quietly leaks.

02

Design the operating model

Roles, states, approvals and configuration before any screen is drawn.

03

Ship a thin slice

One real workflow live in production early, used by real staff, measured.

04

Scale and run it

Module by module, then managed operations with SLAs and a named team.

Selected work

Shipped, live, and in daily use.

Creative City

Consultation

Advisory engagement on free zone registry and licensing operations — process mapping, gap analysis and a prioritised module roadmap.

Advisory
engagement type
Free zone
domain

RAKEZ

Consultation

Advisory engagement on formation and licensing journeys — reviewing the applicant, agent and registrar experience and where it breaks.

Advisory
engagement type
Free zone
domain

Kora

Sports data

Live match data platform: sub-two-second event feeds, deep statistics and a match-day-proof publishing layer.

1.2s
feed latency
184k
peak concurrent

UAE Chess Federation

Federation

Player registry, tournament management and rating operations for a national federation.

1
source of truth
Live
tournament ops

Aubrion

Corporate services

DEZLY rollout for a corporate services group — renewals automation, agent commissions and bundled VAS.

41%
VAS attach rate
2×
renewal capture

INSPIRE · SVN

Clubs & wellness

Multi-branch membership and booking: entitlements, wallets, access control and front desk operations.

3.9k
active members
5
branches live

Tell us what the business needs to do.

We will come back with the module map, the sequence, and what it costs to run.

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